Blix is an Indian STEM education company that designs STEM toys, robotics kits, coding kits, and educational toys for kids, along with a complete STEM lab program for schools. Our hands-on products help children build creativity, problem-solving, critical thinking, and engineering skills.

What age is Blix kits suitable for?

Blix products are designed for children Aged 5 years and above.

What kinds of STEM concepts do Blix kits teach?

Blix kits teach Robotix (motion, simple machines, force, torque and power), Coding (building robots kids can program), and Electronics (ICs, logic gates, and input/output components with no breadboard required).

Do I need any prior coding or engineering experience to use Blix kits?

No prior experience is needed. Blix kits are designed for hands-on, beginner-friendly learning and come with guided instructions, making them ideal for childrens.

Where can I buy Blix products?

You can buy directly on blix.in. Blix products are also available on Amazon, Flipkart, FirstCry, Hamleys, Blinkit, and Swiggy Instamart.

Is there a discount for first-time buyers?

Yes. New customers can get 10% off their order by applying the discount code WELCOME10 at checkout.

Can I buy spare parts for my Blix kit?

Yes. Blix sells individual spare parts so you can replace lost or damaged components and keep building. Browse them on our Spare Parts page at https://blix.in/pages/spare-parts-1.

Does Blix offer STEM programs for schools?

Yes. Through Blix For School we provide international-quality STEM kits, a well-designed curriculum, comprehensive trainer support, and after-sales support. Schools can learn more at https://blix.in/pages/blix-for-school.

What are the best STEM toys for kids in India?

The best STEM toys for kids in India encourage hands-on learning, creativity, and problem-solving through engaging activities. Blix offers a wide range of STEM toys, including robotics kits, construction sets, AI & Machine Learning kits for children aged 5 years and above.

Blix-A-Thon is a robotics competition by Blix for young learners. You can find details at blixathon.in. Blix is also the official EdTech partner of WRO India.

Careers

Join the Blix Adventure

Where creativity meets play, and innovation brings joy to children worldwide. Be part of a team that's reimagining the future of toys.

View Open Positions

CEO Abbas Gabajiwala , Blix CEO , Abbas Gabajiwala

Meet Our Visionary Leader

At the helm of Blix is our CEO, whose passion for innovation and child development has shaped our company's mission. With over 15 years in the toy industry, they've guided Blix to become a leader in creative, educational play solutions.

"Our mission is simple: to create toys that don't just entertain, but inspire imagination, foster learning, and bring families together. At Blix, we believe that play is the most powerful form of learning, and we're committed to designing experiences that help children discover their potential."

Under their leadership, Blix has launched over 50 innovative toy lines, received multiple industry awards, and, most importantly, brought smiles to millions of children worldwide.

Why Join Blix?

Innovation & Creativity

Work on cutting-edge toy designs that push the boundaries of play and learning. We encourage out-of-the-box thinking and provide resources to bring your ideas to life.

Make a Difference

Create products that positively impact child development and bring joy to families. Your work will contribute to meaningful play experiences for children worldwide.

Collaborative Culture

Join a diverse, supportive team that values every voice. We believe the best ideas come from collaboration across departments and perspectives.

Growth & Development

Access ongoing learning opportunities, mentorship programs, and clear career paths. We invest in our team's professional and personal growth.

Work-Life Balance

Enjoy flexible work arrangements, generous time off, and wellness programs. We believe rested, happy employees do their best work.

Employee Engagment

Employee Engagement refers to the level of enthusiasm, commitment, and emotional connection employees feel toward their organization and their work. Engaged employees are motivated to contribute to the company’s success, are more productive, and tend to stay longer in the organization.

You're Our Next Teammate If You:

Solve, don't stall. You approach problems with a solutions-mindset.

Speak up. You have strong opinions and the insights to support them.

Strive for better. You're in a constant pursuit of personal excellence.

Seek the source. You're driven by results and dig for the root cause.

Show ownership. You lead your work with autonomy and pride.

Sound like you? Get in touch.

Ready to Create the Future of Play?

Join our team of innovators, dreamers, and problem-solvers who are shaping how children learn and play.

Apply Now

Our Vibrant Culture

Teamwork, celebrations, and unforgettable moments

Open Positions

Join our team and make an impact

Senior E-Commerce Specialist – Amazon

Sakinaka, Mumbai - Andheri East -- Full-time

About the Role

We are seeking a proactive, detail-oriented E-Commerce Specialist to own end-to-end management of our Amazon marketplace presence across regions. This role combines hands-on marketplace operations with Ads strategy, compliance, and cross-functional revenue reporting, and is critical to scaling our Amazon business in the US, EU, and beyond.

Key Responsibilities

Own end-to-end management of the Amazon marketplace — account health, listings, inventory, fulfillment, and seller performance standards.
Plan, execute, and continuously optimize Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to improve ROAS and drive revenue growth.
Set up and manage Amazon marketplace accounts across regions (US, EU, etc.), ensuring full compliance with region-specific policies, tax, and marketplace requirements.
Track, analyze, and report on Ads performance (ACOS, ROAS, CTR, conversion rate) and translate insights into bid/budget optimization.
Manage listing and cataloging end-to-end — content accuracy, keyword optimization, category mapping — along with PO management from creation through closure.
Lead monthly Amazon revenue statement reconciliation in coordination with Finance and Management.
Prepare monthly revenue and performance reports for cross-functional analysis and decision-making.
Review creatives submitted for listings against Amazon's guideline requirements (image specs, A+ content, brand/store guidelines) before publishing.
Liaise effectively with internal teams (Finance, Management, Marketing) and external stakeholders (Amazon support, vendors) to ensure smooth operations.

Must Have Requirements

Proven hands-on experience in end-to-end Amazon marketplace management (Seller Central/Vendor Central).
Demonstrated expertise in running and optimizing Amazon Ads campaigns.
Experience setting up Amazon marketplace accounts across regions (US, EU) and managing associated compliance requirements.
Strong analytical skills for tracking Ads and revenue performance, with proficiency in Excel (pivot tables, VLOOKUP, formulas).
Experience in listing, cataloging, and PO management.
Excellent communication skills, with experience coordinating cross-functionally (Finance, Management)
Understanding of creative/content guidelines for Amazon listings.
Minimum 7+ years of relevant e-commerce experience.

Good to Have Requirements

Experience with Walmart or other marketplaces beyond Amazon.
Background in quick-commerce operations.
Knowledge of broader digital marketing/campaign management.

Contact -- Komal - +91 8652639517
Email - hr@blix.in

Apply here with your resume and a short note on your favorite toy as a kid (because hey, we’re curious).