About us

Blix initially started as a product line in our founder’s family business, a company started by his father. After finishing his engineering degree in 2011, our founder, Abbas Gabajiwala, joined the family business as the head of design, but he always knew he wanted to do something, not just in toys but also in education.

During his engineering studies, Abbas realised that science was never truly difficult to understand; it only felt that way when it was taught without excitement, and this sparked a thought: what if it were possible to give school students this same experience, but at a time when their curiosity and creativity were still very strong?

After years of being part of the family business, Abbas decided to chase this vision and took Blix forward as a separate entity, investing his own savings. The decision was not about stepping away from the family legacy, but about expanding it, taking the idea of Blix further into the world of educational robotics and hands-on learning.

From the start, the goal was to create a construction system that children could easily understand and enjoy, one that was quick to build, simple to assemble, and versatile enough to turn imagination into working models. What began as an idea to make science more engaging gradually grew into a larger mission: making hands-on learning accessible to children everywhere.

As Blix grew, the journey brought us to Shark Tank India Season 3. Among more than two lakh applicants, we had the opportunity to present our idea to millions of viewers across the country. That season, Blix secured a deal from two sharks and received offers from every shark in the tank, an exciting milestone that reflected the growing belief in playful, hands-on learning.

Today, we continue to work towards bridging the gap between traditional classroom learning and the skills needed in the real world. Through our kits and programs, we encourage children to explore, experiment, and think creatively, helping them build problem-solving skills and a scientific mindset that will stay with them for life.

Albert Einstein’s journey into science started when his father gifted him a compass. Let us also provide our children with the right tools, for the right kinda play, to develop the right skills for life.

At Blix, we believe learning begins with curiosity. That’s why we design and build STEM kits and learning experiences that help students explore the science and technology shaping the world around them. Every Blix product is developed, designed, and manufactured in India with one goal in mind: to make hands-on learning accessible to every child.

From the very beginning, we set out to create a construction system that children could easily understand and enjoy. Our kits are designed to be quick to build, simple to assemble, and versatile enough to create a wide range of working models. We also make sure our products are robust, affordable, and easy to access, even offering spare parts and missing components for just a few rupees so that learning never has to stop.

For us, play is the best form of learning, and that is the constant thought that makes our team constantly find ideas to turn educational concepts into play and showcase them through the products and projects that we create at Blix. Every product that we make follows a multi-step approach to ensure that when a child is engaging with our kits, he/she doesn't feel like it's learning but rather they are thrilled and excited to play and interact, and in the process learn.

Beyond products, we also work with countries that are trying to bring quality STEM education to underserved communities. Through the Blix STEM program, we have funded a municipal school in Navi Mumbai, where we provide our equipment and trained teachers to ensure that students have access to modern STEM education as part of their curriculum.

Today, Blix products are available across India through retail partners like Hamleys as well as online platforms such as Amazon and Flipkart. Our products are also available across quick delivery platforms like BigBasket and blinkit. We also export our products to countries like the UAE, UK, Europe, Canada, Africa, and more. To understand the local needs of these countries, we collaborate with local partners and educators in these countries, and using their insights, we adapt our products and curriculums to align with what students are learning in their schools.

At its heart, Blix is about giving children the tools to build, experiment, and discover, because the best learning happens when curiosity leads the way.

Blix is an innovative brand of toys that is developed, designed and made in India, something we are very proud of. Our roots in the Indian toy industry give us a unique perspective on how STEM education is evolving across the country. As learning shifts beyond textbooks, we’ve always believed in making hands-on STEM experiences accessible to every child, not just in cities, but in the remotest parts of India.